The future development trend of convention and exhibition industry in 2014
Recent publish Shanghai Exhibition The 2012 annual report on dynamic evaluation of China's and foreign Convention and exhibition industry pointed out that China's Convention and exhibition industry started late, the laws and regulations were relatively backward, the industry norms were not perfect, the public service system needed to be established, and the industry foundation was still relatively weak. Although the number of exhibitions is large, the actual number of exhibition organizers is not large, and the level of internationalization and marketization of the exhibition needs to be improved. In addition, at present, there are few brand exhibitions in China and the competitiveness is not strong.
After the promulgation of the central "eight regulations" and the spirit of anti "four customs", the business system and local governments at all levels have generally simplified the complicated agenda of exhibition activities, greatly reduced the opening ceremony, cancelled the formal activities such as singing and dancing parties, and the exhibition economy shrank.
In recent years, with the expansion of exhibition industry, there are huge market risks. Many exhibition halls have been damaged for a long time, such as the construction of exhibition halls, which has damaged the healthy development of many industries.
According to statistics, from 2006 to 2011, China's indoor exhibition area grew fastest, accounting for 46% of the world's. But at present, the utilization rate of convention and exhibition venues in China is more than 50% in Beijing, Shanghai, Guangzhou and Shenzhen. The utilization rate of convention and exhibition venues in most other cities is about 20%, and the average utilization rate of convention and exhibition venues in China is less than 25%.
The prospect of Industrial Research Institute《 2014-2018 China's exhibition industry market outlook and investment strategic planning analysis report 》According to the data of China, there are 225 small and above exhibition venues in China, with an indoor exhibition area of 7.4775 million square meters and an average area of 33200 square meters, which are distributed in 32 provinces and cities except Taiwan. Among them, there are 16 super large venues, accounting for 7.11% of the total number of exhibition venues; 29 large venues, accounting for 12.89% of the total number of exhibition venues; 77 medium-sized venues, accounting for 34.22% of the total number of exhibition venues; 103 small venues, accounting for 45.78% of the total number of exhibition venues. At present, China's Convention and exhibition venues are mainly small and medium-sized.